2026 Global Networking Event

From October 6 to 8, 2026, Sotheby’s International Realty’s Global Networking Event brought together professionals from across its international network in San Francisco to celebrate an exceptional milestone: the brand’s 50th anniversary. Under the theme “Fifty Years Forward,” this edition celebrated five decades of excellence while reaffirming an ambition focused on the next fifty years.

Fifty Years of History, a Vision for the Future

Since its founding in 1976, Sotheby’s International Realty has established a distinctive presence in the luxury real estate market, built on excellence, market expertise and the quality of human relationships.

To celebrate this half-century milestone, the 2026 Global Networking Event took place in San Francisco, a city renowned for its innovation and international influence. Held at the Moscone Center West, the event brought together real estate professionals from around the world with a shared ambition: to exchange experiences, strengthen connections and explore the opportunities of tomorrow.

Beyond the anniversary celebrations, the theme “Fifty Years Forward” embodies the network’s commitment to continued growth while preserving the qualities that set it apart: an uncompromising approach to service, in-depth local expertise and the ability to connect real estate markets on an international scale.

An International Network, a Collective Strength

With more than 1,100 offices across 86 countries and territories and over 26,000 real estate professionals, Sotheby’s International Realty draws on an international presence that represents a genuine advantage for its clients.

The GNE perfectly illustrates this global dimension. By bringing together professionals from across the network, the event encourages cross-market exchanges, knowledge sharing and the development of lasting professional relationships. These connections are particularly valuable when supporting real estate projects that extend beyond national borders, whether involving the acquisition of a second home, a change of lifestyle or the sale of a property to an international clientele.

Behind the network’s global reach lies an essential reality: every market has its own characteristics, every property its own story and every project its own expectations. Sotheby’s International Realty’s strength lies in its ability to combine this in-depth local knowledge with an international outlook.

“Well-Connected”: Human Relationships at the Heart of Luxury

This anniversary edition also marked the launch of “Well-Connected,” a new brand campaign placing human relationships at the heart of the Sotheby’s International Realty experience.

At a time when technology and artificial intelligence are transforming the way we interact, the campaign highlights the irreplaceable value of human connection. In luxury real estate, trust, attentive listening and a genuine understanding of clients’ expectations remain fundamental. Technology can facilitate communication and broaden horizons; it is human relationships that give these connections their true value.

This belief reflects the very essence of the network: creating meaningful connections between people, properties and markets, while always prioritising the quality of interactions and the attention given to each individual project.

Annecy Sotheby’s International Realty: Local Expertise with a Global Outlook

Across the Annecy Lake Basin and the Aravis mountains, Annecy Sotheby’s International Realty is part of this international dynamic, combining an in-depth understanding of the local market with the global reach of the Sotheby’s International Realty network.

This complementary strength enables the agency to guide sellers and buyers through their real estate projects, both in France and internationally, drawing on professional connections that facilitate the sharing of opportunities and introductions to a qualified clientele.

Fifty years after the brand was founded, one conviction remains unchanged: while real estate is deeply rooted in its local surroundings, the opportunities it creates can extend far beyond borders.

Fifty Years Forward: fifty years of excellence, with new horizons yet to be explored.